Historic digital gaming transformation: ADM chooses 46 providers to shape the sector's evolution

The Italian online gaming sector is poised for a significant transformation. The Customs and Monopolies Agency (ADM) has completed the initial evaluation stage for granting new licenses. A select group of 46 operators has been approved to advance, featuring prominent brands like 888 Italy, Betfair Italy, Sisal, William Hill Malta and LeoVegas. This decision is strategic: by favoring entities with proven technological robustness and financial stability, the focus shifts toward cultivating a more secure, clear, and conscientious market environment. The underlying principle is evident: the evolution of gaming in Italy will be driven by those committed to ensuring superior standards and safeguarding participants.

A swift agenda for progress

The clock is ticking. Existing permits are set to lapse on September 17, 2025, with a potential brief extension available until the month’s 30th. In the interim, ADM will conclude both the technical and financial evaluations of qualifying firms by July. Successful candidates must then promptly settle the initial concession installment—4 million—and demonstrate they hold no less than 3.7 million in accessible funds. Agreements will be finalized in August and September to ensure uninterrupted operations, maintaining seamless play across gaming terminals.

Technology at the center of the new era

The overhaul extends beyond paperwork: designated operators must implement cutting-edge digital platforms linked to ADM’s secure network. A six-month transition phase is set, aiming for full deployment by March 2026. During this interval, legacy and modern systems will run concurrently, ensuring uninterrupted service for users. Upon completion, firms are required to submit the second licensing payment – 3 million euros – finalizing their formal integration into the newly regulated gaming landscape.

Enhanced player safeguards and more rigorous regulations

A central element of the reforms focuses on the governance of gaming accounts. Players will be permitted to migrate their accounts to a different licensed operator, provided they adhere to tax regulations and secure advance approval. Operators losing their licenses must terminate all user accounts by August 17, 2025, while reimbursing all customer balances. Unclaimed funds remaining after a two-month period will be transferred to the State Treasury. Furthermore, submitting weekly reports on account transactions will become compulsory, and firms must convert to a public limited company (S.p.A.) structure prior to securing new concessions. The objective is evident: to cultivate a more transparent, secure, and stable market, while continuing to prioritize responsible entertainment.