Genius Sports and Serie A Forge a Transformative Partnership.

An exclusive partnership positions Italy as the epicenter of international sports wagering. Soccer and innovation unite in a powerful alliance set to stand the test of time. Genius Sports, a worldwide leader in sports betting data and live streaming, has inked a multi-year arrangement with Lega Serie A. This goes beyond a simple deal: it represents a complete package encompassing every fixture in Serie A, Coppa Italia, and the Italian Super Cup through the 2028-29 campaign. This translates to every strike, every challenge, and every moment being streamed and scrutinized live for a worldwide viewership of enthusiasts and gamblers. For Italy, this is a significant stride toward a deeper fusion of football, media, and betting. For operators, it unlocks a treasure trove of authentic, secure, and authorized information.

Safeguard the spirit of the sport and its devoted supporters

Lega Serie A CEO Luigi de Siervo expressed clear satisfaction: this arrangement guarantees that only authenticated data enters the public sphere, a vital step in defending the integrity of competitions and bettor safety.In a swiftly changing landscape, where misinformation and unverified sources can sway both sport and betting, trusting a partner such as Genius Sports delivers a powerful statement. It equally serves as an appeal for authorities to increase efforts in shielding soccer and the community. Here, technology transforms into a shield against tampering and a partner for those driven by their sporting passion.

Innovation, expansion, and foresight: the key ingredients behind Genius Sports' success

Mark Locke, CEO of Genius Sports, emphasizes a strategic vision: This collaboration is a deliberate outcome, not a coincidence. After securing high-profile rights like the NFL and Premier League, acquiring Serie A solidifies a commanding hold on the betting industry's most sought-after assets. The company will introduce BetVision, a live streaming service that delivers real-time broadcasts while embedding dynamic data overlays, providing bettors with a deeply engaging and interactive platform. This initiative seeks to transform the fundamental idea of "watching a game."

Italy stands as a pivotal center for the European gaming and wagering sector.

Genius Sports’ strategic move to place a significant stake on Serie A follows closely on the heels of its recent data rights agreement with 18 Association of European Leagues competitions. Spanning from the Dutch Eredivisie to the Belgian Pro League, and including the Danish and Czech leagues, Genius is meticulously charting a course: Europe as the central hub for contemporary betting. For Italy, this positions it at the core of a dynamic ecosystem that creates economic worth, employment, and, crucially, global visibility. It sends a powerful message to clubs, supporters, and industry stakeholders: Italian football remains a premier brand, poised for transformation.